Why Do People Unsubscribe? The Painless Way to Collect Subscriber Feedback and Improve Content.

Every unsubscribe stings, but what if each departure could teach you how to better serve your remaining audience? Most creators miss the golden opport

Oct 5, 2025

Newsletter

How Do I Sell Without Being Spammy? The Art of the Soft Sell in Content-Heavy Newsletters.

You've built a loyal audience with valuable content, but when it's time to sell, you hesitate. The fear of being perceived as "spammy" prevents many n

Oct 5, 2025

Newsletter

What Newsletter Topics Convert Best? The Top 7 Niches Driving eCommerce Sales Right Now.

While any business can start a newsletter, only certain topics consistently drive eCommerce conversions and revenue. After analyzing thousands of succ

Oct 4, 2025

Newsletter

My Subscribers Are Unresponsive: How to Use Behavioral Segmentation to Boost Click-Through Rates.

You're sending emails to thousands of subscribers, but only a small percentage are clicking. The problem isn't your content quality—it's your target

Oct 4, 2025

Newsletter

My Newsletter Engagement is Low: The 5-Step Formula for Highly Converting Welcome Series Emails.

You're gaining new subscribers but your newsletter engagement remains stagnant. The problem isn't your content—it's your welcome series. Most busine

Oct 4, 2025

Newsletter

I'm Using a Shared IP: The Pros and Cons for Your Email Deliverability Strategy.

You're sending emails through your ESP and suddenly notice deliverability issues. The problem might not be your content or list quality—it could be

Oct 2, 2025

Email Deliverability

What is a Seed List? Using Testing to Monitor Inbox Placement Across Major ISPs.

You've hit send on your email campaign and your analytics show 98% deliverability. But are your emails actually reaching the primary inbox? The truth

Oct 2, 2025

Email Deliverability

Why is My Click-Through Rate Low? The Secret Connection to Poor Deliverability.

You're crafting compelling subject lines, creating valuable content, and designing beautiful emails, yet your click-through rates remain disappointing

Oct 2, 2025

Email Authentication Email Deliverability

Why Do My Emails Look Spammy? The Top 15 Spam Trigger Words to Remove Immediately

You've spent hours crafting the perfect email campaign, but your open rates are disappointing. The problem might not be your content, but specific wor

Oct 2, 2025

Email Deliverability

How Often Should I Send Emails? Finding the Optimal Sending Frequency to Avoid Spam Filters

Finding the right email sending frequency is one of the most challenging aspects of email marketing. Send too often, and you risk spam complaints and

Oct 2, 2025

Email Deliverability Email Warmup

How to Get My Brand Logo in Gmail: Understanding the New BIMI Requirement for Authentication

BIMI (Brand Indicators for Message Identification) is the new email authentication standard that allows verified brands to display their logos directl

Oct 1, 2025

How to BIMI Record

My Domain is Being Spoofed: DMARC Explained to Prevent Phishing Attacks

Domain spoofing occurs when attackers send emails that appear to come from your domain, but are actually sent from malicious servers. These phishing a

Sep 30, 2025

DMARC Record How to

My Open Rates are Dropping: Is Your Sending IP Reputation Ruined?

When your email open rates start declining, it's often a symptom of deeper deliverability issues. A dropping open rate can indicate problems with your

Sep 30, 2025

How to

My Sender Score is Low: How to Fix a Bad Reputation and Improve Email Deliverability Fast

Emergency recovery strategies to quickly improve your sender reputation and restore email deliverability

Sep 30, 2025

Email Authentication How to

What is a Spam Trap and How to Avoid Them to Protect Your Sender Score

Spam traps are email addresses created specifically to identify and catch spammers. Unlike regular email addresses, they're not used by real people an

Sep 26, 2025

How to

How to Use Google Postmaster Tools to Improve Gmail Deliverability

Google Postmaster Tools is a free service that provides senders with data about their email performance in Gmail. It offers insights into delivery err

Sep 26, 2025

How to

How to Clean an Email List: A Guide to Reducing Bounces and Spam Complaints

A clean email list is the foundation of good deliverability. Dirty lists containing invalid addresses, inactive subscribers, or spam traps can severel

Sep 26, 2025

How to

The Right Way to Warm Up a New IP Address for Email Sending

A new IP address has no sending history or reputation. Internet Service Providers (ISPs) treat emails from unknown IPs with caution, often filtering t

Sep 26, 2025

How to

How to Get Off an Email Blacklist: A Step-by-Step Recovery Guide

Email blacklists are databases that track IP addresses and domains known for sending spam or malicious emails. When your sending infrastructure appear

Sep 25, 2025

How to

My Emails Are Going to Promotions or Spam in Gmail - How to Fix It

Gmail's sophisticated filtering system categorizes emails into Primary, Social, Promotions, and sometimes Spam. While this helps users organize their

Sep 25, 2025

How to

Why Are My Emails Going to Spam? A 10-Point Checklist

Discovering your carefully crafted emails are landing in spam folders is one of the most frustrating experiences in email marketing. It hurts your cam

Sep 25, 2025

How to

The Sender Score Decoded: What It Is and How to Fix Yours Fast

Your Sender Score is a numerical rating between 0-100 that email providers use to evaluate your sending reputation. Similar to a credit score for emai

Sep 25, 2025

How to

What is DKIM and to Setup its authentication signatures.

DKIM (DomainKeys Identified Mail) is an email authentication method that uses cryptographic signatures to verify that an email message was sent by an

Sep 25, 2025

Email Authentication How to +1 more

What is DMARC record, and how to create it.

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol that builds upon SPF and DKIM. It allows d

Sep 25, 2025

DMARC Record Email Authentication +1 more

What is SPF record in email, and how to setup your own.

An SPF (Sender Policy Framework) record is a type of DNS (Domain Name System) record that identifies which mail servers are permitted to send email on

Sep 24, 2025

SPF Record Email Authentication +1 more